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Fact 8 - Fees
We'd like to say a few words about fees. Some critics and so-called
"professionals" would argue that commission should be proportionate to the
work carried out on behalf of clients. We agree. But, the fact of the matter
is, that true Professionals actually do the same work for every client -
regardless of the market value of the property. The difference being that
advertising, legal, marketing, presentation and professional costs are
proportionately higher for "luxury" dwellings. That's why
commission rates can vary so much - from 0.5% to 1.25% - even with
the same Estate Agent. After all, would you
advertise a Georgian Mansion located in Hillsborough valued at £1.2 million in the local
Free Ads?
Well, neither would a
true Professional. To market, present and sell any property requires an
appropriate amount of expenditure for advertising, brochures and
web site. All of which must truly reflect the client residence in
an honest, realistic and Professional manner.
At Gibson Estates - being fully aware that every client property
is different in style, location and value - proffer a set of economically flexible
packages which are tailored to meet the requirements of every
client. We use the Internet to advertise clients'
Properties as an integral part of the agreed Marketing Programme - as stated
in our Terms of Business Agreement - not as a means to extract
further revenue from our clients. Whilst we do offer two services - a
traditional Estate Agency practice and Online Sales - we only charge
one fee.
Fact 9 - Exclusivity
During our research, it was very evident that some companies seem
to be obsessed by image and presentation or the branding of a product or
their company. At Gibson Estates, we would rather channel resources and our
time into provision of a quality personalised service
from the outset of trading. Some companies also offer "member areas" on their web sites,
which suggests some element of exclusivity to which others are not entitled.
At Gibson Estates we don't offer, we provide the same
high-quality, one-to-one Professional service for every client. We
don't flood the marketplace with banners and leaflets, simply
because clients know we are already here. Our mailing literature
is personally prepared, signed and delivered by the owner - not
via anonymous courier. We believe in the personal touch - which
clients deserve and expect from a Professional company ... and
that's what makes us special. Exclusivity? At Gibson Estates,
every client is exclusive. Finally ...
Throughout our web site, we have
enabled access to detailed consumer, legal and trade information.
In addition to that, we have supplied in-depth details about our
fees structure, marketing packages and company policy. If you - as
a prospective buyer or vendor - are searching for an Estate Agency
which fulfils your need for a totally open and transparent
practice, then look no further than Gibson Estates (NI). Call us NOW
on 02891 859 007. Thank You.
more .
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